Automation & Membership Content

Project summary

When we started working with this client, they had an existing association website with dozens of members. They were manually adding new members to their member directory page, and were accepting their annual payments through e-transfer and PayPal Invoices. All members were manually emailed each year to renew their memberships, taking hours of admin resources each year. Their website was not tracking organic search traffic and user behaviour. We created a strategy to automate their membership signups and membership payments. They also needed a way to track user behaviour on their website.

The Strategy

After presenting the client with our analysis of their website, we created an automation strategy for their business. We immediately got to work building their website, setting up user behaviour tracking, and automating their memberships.

First, we built their website with the following procedures:

• Website Framework
• Schema Markup
• SEO Meta Descriptions & Image Data
• Events & Conversion Tracking
• Search Engine Tracking
• Payment Renewal Automation
• Membership Page Automation
• Marketing Automation

First, we implemented this process and allowed them to step back from their membership admin duties, while increasing their revenue collected from members.

Second, we started to gather valuable insights into their member behaviour on the site, and where their conversions were coming from. This gave the client valuable insight into which marketing avenues to focus on, which to drop, and which products to add more of in the future. 

We continue to work with the client managing their website, and are using the website data to develop new products and content. 

Proven Results

Our strategy automated the client’s business, doubling their membership revenues while decreasing their time spent on the business.