From Zero to Eight Leads in One Month
A Hardwood Flooring business in Victoria, BC came to us looking to increase their brand awareness and generate leads.
Get an Online Presence Checkup
Project summary
When we started working with this client, they were using Google Business and Instagram to feature their business online. We sent the client a list of their competitors and some data about how well their Google Business was performing. We found that their Google Business was doing great already, but they did not have a website to send potential leads to.
The Strategy
After presenting the client with our data from their online presence checkup, we created an online strategy for their business. We immediately got to work with their website design in Victoria, creating on-page content, and setting up Online Marketing in Victoria.
First, we built their website with the following procedures:
- Competitor Keyword Research
- Website Framework
- On-Page Content Creation
- Schema Markup for Local Business
- SEO Meta Descriptions & Image Data
- Events & Conversion Tracking
- Search Engine Tracking
This allowed us to rank them higher on Google Searches for commercial intent keywords. Since we implemented advanced tracking on their website, we are able to assign leads to Organic Search, Digital Advertising, or Social Media.
Second, we used the above data to understand where high paying leads were coming from. We found that most leads were coming in through Organic Search and Google Ads. With this knowledge we ramped up their Ad Spend for successful campaigns, and added more information to their high traffic pages to increase organic search traffic even more. What was the result? 8 Leads in the first month after making these changes.
Proven Results
Our strategy netted the client 5 figures of sales in the first month. Their conversion rate for visitors is just under 10%.
%
Increase in Search Traffic
%
Conversion Rate
Online Leads
We have been working with AdOrganic for several years for both our clients and ourselves and one thing that stands out for us is how fast they make requested changes and how involved they are. Both the website and the social media campaigns are timely, relevant and on point with our brand. I really appreciate not having to look over my shoulder to ensure my branding message is consistent. Thanks for everything you do!
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