400% Increase in Organic Traffic

Project summary

When we started working with this client, they had an existing website which was not tracking organic search volume. Their service required manual inputs from the client, and from the business owner. Our first steps were to create a plan for tracking user behaviour and organic traffic while automating the signup procedure to remove the business owners input.

The Strategy

After presenting the client with our data from their online presence checkup, we created an online strategy for their business. We immediately got to work building their website, implementing user behaviour tracking, and automating the signup process.

First, we built their website with the following procedures:

• Competitor Keyword Research
• Website Framework
• Schema Markup for Local Business
• Schema Markup for Courses
• SEO Meta Descriptions & Image Data
• Events & Conversion Tracking
• Search Engine Tracking
• Business Automation
• Sales & Marketing Automation

After following these procedures the client was left with a site that ranks higher on Google Searches, tracks user behaviour on the website, and allows the owner to spend less time communicating with clients before sessions. What we were left with was a highly automated signup, sales, and marketing process that makes it easy for clients to sign up. 

Second, we gathered their on-page user behaviour data and created a report outlining high converting traffic sources. With this data we optimized their on-page content to increase high-intent search traffic, while also providing opportunities for blogging content in the future. 

Proven Results

Our strategy netted the client 5 figures of sales from 19 organic leads in the first 4 months after launching their new site. Their conversion rate for website visitors is just under 7%.